Finally, a way to grab your share of the IPO market.
We open the door to a market that's traditionally hard to reach.
Access IPOs with EverTrade Direct Brokerage
Buying shares in a company's initial public offering (IPO) can be difficult. If you're an individual investor who's tried to participate in IPOs, chances are you probably agree. Because when it comes to participating in the IPO market, investment banks and underwriters frequently focus on their larger, institutional investors or their most-valued individual clients.
But now, through EverTrade® Direct Brokerage1, all investors have equal opportunity to bid on and buy shares in certain initial public offerings.2 An equal opportunity—how can this be? This service provides online trading opportunities for IPOs through the use of private auctions. But providing equal access for all investors to participate in the IPO market is just one benefit. See how else you can benefit from the auction process.
- You only want your fair share. We'll show you the way—and do your bidding.
An IPO auction can offer you these benefits:
- Price per share is the same for every investor, individual and institutional alike. Since the price per share is determined by the auction, all winning bidders pay the same price—the public offering price.
- Fair allocation of shares. The auction follows a mathematical model for all qualifying bids—eliminating the possibility of preferential allocation.
- Flexibility since each investor submits a bid at the price they think best represents a fair market value for the company. Additionally, investors can submit multi-tiered bids if they choose.
How the auction process works 
Currently, there aren't any
auctions to bid on.
Why choose EverTrade® Direct Brokerage to take advantage of the IPO market?
With an EverTrade Direct Brokerage account you can trade foreign or domestic stocks, mutual funds, ETFs, world bonds or other securities—in addition to IPO shares.
And every EverTrade Direct Brokerage account receives the Asset Manager Service 
from affiliate, EverBank®. A nice complement to our IPO service, the Asset Manager Service is a one-stop portal for managing your banking, World Markets and investment accounts. And it also provides access to the EverBank Online Financial Center—where you can view and/or trade your position.
If you don't have an account with EverTrade Direct Brokerage, take a minute and learn all that you can do.
What can you tell me about any risks associated with the IPO market?
Just as with any type of investment, IPOs come with their own risks. The IPO market has gone through a variety of ups and downs, and can always be affected by a variety of economic and market-related factors, factors that are constantly in flux. In addition, you must consider any risks that may be associated with a company that has no public track record. For that reason, we recommend that you weigh your financial objectives when investing in IPOs and use funds you've allocated toward investments.
I'm interested in participating in IPO auctions through EverTrade Direct Brokerage, what's my next step?
- First, you must have an open account with EverTrade Direct Brokerage. If you currently do not have an account with us, simply fill out the online application or call 888.882.3837, option 2 for more information.
- When you find an auction to participate in, call our Trading Desk and submit your bid.
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